“Zoet” in Dutch translates to sweets, good things in life, or an endearment similar to English sweetie or sweetheart. Each of these meanings is perfect for our business model of providing beautiful details for some of the sweetest moments in your life.
Discovering my calling as a stationery designer started young. I can remember when making collages, sketching, and scrapbooking was all I wanted to do in my free time. In high school my love of drawing and watercolor painting became my passion, and was my escape from the daily stresses of being a teenager.
I graduated from the University of Colorado with a Bachelor’s of Science in Advertising. My emphasis was through the ATLAS program in Technology, Arts and Media, where my my design skills started blossoming and I discovered that I truly wanted to be creating beautiful things. I have continued taking courses on graphic design, calligraphy and the arts beyond my college days.
When it came to designing my own wedding, I flourished with learning all about the printing techniques, wedding etiquette and branding the day with how I wanted it to be perceived by our guests. My love for wedding stationery started long before I was married, but was confirmed then.
My office is full of watercolors, pens, pencils, my mind is full of ideas for patterns, illustrations and layouts. I look forward to creating something truly unique and original for you.